I Take Photos

an amateur photographer who takes pictures of people, objects and nature

Paying tribute to the Wonderbra ads from the 90s

Sunday, May 19, 2024

Illustration Photos, @alice_shoot33 as part of the session “The Woman with 1000 Faces”.

The Wonderbra ads of the 1990s truly defined an era, featuring the iconic Czech supermodel Eva Herzigova captured in striking black and white imagery by the talented Ellen von Unwerth. These advertisements were daring and provocative, pushing the boundaries of what was deemed acceptable at the time. However, with the evolution of attitudes and a growing awareness of the dangers of objectifying women’s bodies, this type of provocation would likely be viewed as less appropriate today.

The following Wondergirl compositions serve as a tribute to those groundbreaking advertisements, while featuring a model in less erotic, less provocative poses than the photographs of the time, yet retaining the offbeat tone of the original ads’ messages.

IMPORTANT: I have decided to mainly keep the messages in French for this campaign, so most of the texts are in French. Get your dictionaries out if you’re not a French speaker.

Additional Information (provided by AI): Ellen von Unwerth is a celebrated German fashion photographer and director. Born in 1954, her journey in the fashion world began as a model for a decade, granting her a unique insight into the intricacies of fashion photography.

Renowned for her bold, energetic images that blend a sense of humor with eroticism, von Unwerth’s work has graced the pages of leading fashion magazines like Vogue, Vanity Fair, and Interview. She has lensed numerous celebrities and models, including Claudia Schiffer, Rihanna, and of course, Eva Herzigova for the memorable Wonderbra campaign.

Ellen von Unwerth’s contributions to the field extend to her photography books and she has received multiple accolades for her artistic endeavors in photography.